Our Story

In February 1970 after becoming a Christian, Bob Siemon hand crafted a simple silver ring circled with the words “Jesus Saves” as a testimony to his new life in Christ. Touched and inspired by his ring, people approached Bob and requested their own Jesus phrases. One woman in particular requested “Jesus Cares” for her daughter in order to convey how much God loved and cared for her. Bob experienced first hand how a ring could bring comfort and encouragement and committed to bringing others around the world that same experience.

Today at Bob Siemon Designs our goal remains the same as it did 40 years ago, to reach the world with the message of hope by creating jewelry and gifts of exceptional quality which will inspire people to express and share their faith. Our prayer is that our designs will give hope, comfort, and encouragement to those who wear them. It has been one of the greatest blessings to see and hear how our designs have impacted you these past 40 years. We are humbled and grateful to serve you and look forward to a bright future of continued quality handmade inspirational designs.

  • 1969

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    Bob Siemon creates his first Christian jewelry design, a sterling silver ring inscribed with the words “Jesus Saves”. Jesus Saves ring photo (see catalog timeline photos)

    1969
  • 1970

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    Bob Siemon Silver and Goldsmith Jewelry is established in Calabasas, CA.

    1970
  • 1975

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    Our first retail store opens and the company is renamed Bob Siemon Christian Jewelry. Store photo (see catalog timeline photos)

    1975
  • 1980

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    Bob Siemon Jewelry shifts its focus from retail to wholesale and begins international distribution.

    1980
  • 1984

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    “The Jewelry Center” is introduced establishing the first upright jewelry display for the industry. Jewelry Center photo (see catalog timeline photos)

    1984
  • 1990

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    The company name is changed to Bob Siemon Designs to reflect the expanded product line and growth of the company. Current Logo photo

    1990
  • 1992

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    Entering a whole new product category, Bob Siemon Designs released its line of Bible cases that have become a standard in the industry of exceptional quality craftsmanship. Photo of best selling bible case

    1992
  • 1993

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    A national field sales team is formed to better serve retailers. Sales team photo (see catalog timeline photos or more current staff shot)

    1993
  • 1996

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    Bob Siemon Designs moves to a new five acre facility in Santa Ana, CA. Building photo (see catalog timeline photos)

    1996
  • 1997

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    The WWJD? Bracelet is created and becomes one of the best selling inspiration gifts of all time. WWJD? Image (see catalog timeline photos)

    1997
  • 1999

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    Bob Siemon Designs creates the best selling True Love Waits band ring that has continued as a best seller for over 10 years. Image of a True Love Waits band ring

    1999
  • 1999

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    The patented “Kiosk” display is introduced, revolutionizing the way impulse gifts and slatwall products are displayed. Kiosk photo (see catalog timeline photos)

    1999
  • 2000

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    As an encouragement to the local troops at Camp Pendelton, CA, Bob Siemon designed the Shield of Faith necklace. The necklace has inspired millions all over the world. Image of the Shield of Faith Necklace

    2000
  • 2003

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    Bob Siemon Designs receives the Retailers Choice Award for the best jewelry design. Photo of the award (see catalog timeline photos)

    2003
  • 2004

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    Bob Siemon Designs creates official licensed jewelry and gifts for Mel Gibson’s “The Passion of the Christ” driving millions of people into Christian retail stores. Passion nail (see catalog timeline photos)

    2004
  • 2010

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    Bob Siemon Designs celebrates 40 years of business.

    2010